Thursday, 10 September 2009

Vodafone Phone Insurance : Pickpocket

Vodafone Phone Insurance : Pickpocket: "

Vodafone Phone Insurance : Pickpocket


How far is too far? I don’t think there is any answer to this question as everything is relative. Hiring professional pickpockets to slip the flyers promoting the Vodafone insurance into people bags, purses and pockets is an innovative idea but isn’t it unethical and too invasive? Either you will love or hate the campaign but you can’t ignore it for sure and that does the job for the agency.

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